Compras em grupo no Facebook chegam à Europa

«Serviço Deals (negócios) chega hoje à Europa para dar descontos aos utilizadores do Facebook via telemóvel. Google responde com Offers (ofertas).
(...) O novo serviço do Facebook está acessível através da aplicação Places (que permite localizar geograficamente os utilizadores), para quem entra na versão móvel da rede social via iPhone, Android e outros smartphones. O Facebook Deals mostra uma lista de ofertas de restaurantes e lojas que se localizam na mesma área onde o utilizador está a entrar no Facebook. Permite reclamar ofertas especiais e cupões de desconto em vários produtos e serviços. »
ExameExpresso

Online Ads Are Booming, if They’re Attached to a Video

«News Web sites are starting to look a lot less like newspapers and a lot more like television. (...)
A major reason is commercial. At a time when other categories of advertising dollars are shrinking, video ads are booming. News sites are adding more video inventory to keep pace with the demands of advertisers, and benefiting from the higher cost-per-thousands, or C.P.M.’s, that ads on those videos command. The attention to video mirrors changes in how consumers are experiencing news. Major events — be it the presidential election or the death of Michael Jackson — bring a surge in video stream viewings by new users, and each time some of them stick around.»
The New York Times

Esquire looks to energize print with 3-D animation

«Hold Esquire's December issue in front of a webcam, and an on-screen image of the magazine pops to life, letters flying off the cover. Shift and tilt the magazine, and the animation on the screen moves accordingly.
Robert Downey Jr. emerges out of the on-screen page in 3-D, offering half-improvised shtick on Esquire's latest high-tech experiment for keeping print magazines relevant amid the digital onslaught.»
Associated Press
Esquire

As The NYT Shrinks, The Internet Now Brings Nearly A Quarter Of Its Advertising Revenues

«(...) Internet advertising is actually a bigger percentage (23.5%) of the New York Times’ total advertising revenues than it was year ago (when it was 18.6%). So nearly a quarter of the New York Times’ total advertising dollars now come from online. Depending on which type of advertising recovers faster, that percentage may continue to grow.»
TechCrunch

Web Ad Sales In Britain Overtake TV

«Internet advertising sales in the U.K. overtook television advertising sales for the first time in the first half of this year, making it the nation's biggest advertising medium, according to new research by the Internet Advertising Bureau and PricewaterhouseCoopers.
Internet advertising sales rose 4.6% on the year in the first half to £1.75 billion ($2.78 billion), giving it a market share of 23.5%. TV advertising fell 16.1% to £1.64 billion, dropping into second place with a 21.9% market share, the research showed.»
Wall Street Journal

Fox teams with Twitter for promo

«Fox is teaming with Twitter to give repeats a 21st century twist.
The network this week will introduce "tweet-peats" of "Fringe" and "Glee": encore presentations accompanied by messages from cast and producers via the online social network. During the episodes, viewers can follow Twitter-sent messages (online and on-air via a scroll near the bottom of the screen) providing commentary on the episodes, revealing behind-the-scenes details and answering fan questions.»
Hollywood Reporter

Video appears in paper magazines

«The first-ever video advertisement will be published in a traditional paper magazine in September.
The video-in-print ads will appear in select copies of the US show business title Entertainment Weekly. The slim-line screens - around the size of a mobile phone display - also have rechargeable batteries. Each chip can hold up to 40 minutes of video. »
BBC
Americhip's new video media

Agência portuguesa é finalista em concurso da Microsoft

«A "t_insight" é a primeira agência de comunicação portuguesa a entrar na 'shortlist' dos Mouse Awards, um concurso promovido pela Microsoft.

No total, houve 380 candidaturas a nível mundial para o Mouse Awards 2009, um concurso que premeia as campanhas de comunicação digital mais inovadoras e criativas da rede da Microsoft Advertising.»

Económico

campanha do MINI Clubman para a BMW Portugal

Baixa de Lisboa divulga informação via Bluetooth

«Os visitantes e moradores da baixa de Lisboa vão poder usufruiur de um novo serviço que divulgará informações de interesse turístico e comercial, enquanto passeiam pelas ruas daquela zona da capital.
O serviço, acessível aos portadores de telemóveis, consistirá no envio de informações, via tecnologia bluetooth, sobre eventos culturais e de cariz comercial a decorrer nas ruas da baixa lisboeta.
A iniciativa da Junta de Freguesia de São Nicolau já se encontra em fase de testes, mas só deverá entrar em funcionamento pleno em finais de Novembro.»
iGOV

Google diz que pesquisas na net já influenciam 50% das compras

«Apesar de apenas seis por cento das compras se realizarem já a partir da Internet, cerca de metade de todas as transacções comerciais são afectadas por pesquisas que os utilizadores fazem na rede.
De acordo com dados da multinacional Google, o comércio electrónico vale já 130 mil milhões de euros em todo o mundo, sendo que este novo mercado está a operar mudanças na relação entre comprador e marca.»
Agência Financeira

Obama Is Campaigning on Xbox 360

«“I can confirm that the Obama campaign has paid for in-game advertising in Burnout,” Holly Rockwood, director of corporate communications at Electronic Arts, the game’s publisher, told me via email, noting that EA regularly allows ad placements in their online games. “Like most television, radio and print outlets, we accept advertising from credible political candidates,” she continued. “Like political spots on the television networks, these ads do not reflect the political policies of EA or the opinions of its development teams.”
(...) this Burnout ad is far and away the most prominent use of a major online game to promote a presidential candidate’s campaign. »
Giga Om

Publicidade no online cresce no Reino Unido

«A publicidade na internet registou um investimento no Reino Unido de 2,2 mil milhões de euros, o que representa um crescimento homólogo de 21% no primeiro semestre de 2008, num contexto em que as despesas totais em marketing decresceram 0.7.%. De acordo com o Brand Republic, em termos reais, o crescimento do investimento na internet foi de cerca de 350 milhões de euros em relação ao anterior. No global, meios como a imprensa, a televisão, o outdoor e a rádio desceram para 11,6 mil milhões de euros. Citado pelo site inglês, Guy Phillipson, CEO do Internet Adverting Bureau do Reino Unido, disse: “O online não está imune à derrapagem da economia, mas enquanto os outros meios estão a descer, a internet continua a verificar um incrível crescimento”. »
Meios & Publicidade

The Future Of Online Advertising: Entertainment vs. Information

«How effective is advertising as information on the web? See Google’s $15B in ad revenue — an $5.19 billion in ad revenue in Q1 2008. The technology of web search enabled advertisers to create value for consumers in a way that was never possible in analogue media.»
«You’ve gotta be kidding me! Are you trying to sell a car? What are you thinking!?! Where’s the ENTERTAINMENT?»

Publishing 2.0