We Design Stories: The Digital Fiction of Six to Start

«One of the worst things you can do to a book is drag it online and just put it there, with no attention to web-based reading habits, possibilities for interaction or innovative design. One of the best things you can do, though, is acknowledge these three things and craft what the London-based company Six to Start calls experience design with respect to reading. The company, known for its work with alternate reality games, worked with Penguin UK to produce six web-based interactive stories by six contemporary authors, who used six classic titles from the Penguin library as starting points. Continuing the “six” theme, they used six different Web 2.0 platforms through which to tell the stories, which were released across six weeks.»
Aiga