The Future Of Online Advertising: Entertainment vs. Information

«How effective is advertising as information on the web? See Google’s $15B in ad revenue — an $5.19 billion in ad revenue in Q1 2008. The technology of web search enabled advertisers to create value for consumers in a way that was never possible in analogue media.»
«You’ve gotta be kidding me! Are you trying to sell a car? What are you thinking!?! Where’s the ENTERTAINMENT?»

Publishing 2.0