What Obama’s Text Message Campaign Reveals

«Barack Obama’s now-famous text-message announcement of his VP is probably the smartest marketing campaign we’ve seen in decades.(...)
an effective device for collecting millions of voter contacts (...) the type of marketing campaign that will get young people to register and to get to the polls. Here are just a few examples of things the campaign can now do with these phone numbers...
GigaOm

Nielsen Mobile describes it as “the single largest mobile marketing event in the U.S., to date.” They estimate that 2.9 million U.S. mobile subscribers received a text message from the Obama campaign.»
Nielsen Mobile