Template Twitter strategy for Government Departments

«You might think a 20-page strategy a bit over the top for a tool like Twitter. (...)
But, having held back my JFDI inclinations long enough to sit down and write a proper plan for BIS's corporate Twitter account, I was surprised by just how much there is to say - and quite how worth saying it is, especially now the platform is more mature and less forgiving of mistakes. »
http://blogs.cabinetoffice.gov.uk/digitalengagement/