Fox teams with Twitter for promo

«Fox is teaming with Twitter to give repeats a 21st century twist.
The network this week will introduce "tweet-peats" of "Fringe" and "Glee": encore presentations accompanied by messages from cast and producers via the online social network. During the episodes, viewers can follow Twitter-sent messages (online and on-air via a scroll near the bottom of the screen) providing commentary on the episodes, revealing behind-the-scenes details and answering fan questions.»
Hollywood Reporter